BK Commercial

Every day I see so many ads in so many different forms that I just don’t pay attention to a lot of them. When watching TV, I almost always change the channel when the commercials start but I still end up seeing them in other forms. One advertisement is one that I saw years ago but I still haven’t forgotten. It was a Burger King commercial which featured the main singer from Hootie and the Blowfish singing a jingle about the Tender Crisp Bacon Cheddar Ranch, a new sandwich at Burger King. The thing that sticks out in the commercial most for me is the jingle. Even though the ad came out like three years ago when I was only a sophomore, I still remember a lot of the words because it was very catchy. The commercial is also pretty easy to remember too. I remember it showed the main singer from Hootie and the Blowfish in a cowboy costume walking around with a guitar. It also showed girls dancing, Dallas Cowboy cheerleaders, and the King from the other Burger King ads. I think the advertisement was very memorable but I’m not sure if it was an effective one. I did remember the ad but it took me a little while to remember if it was a Burger King ad or a McDonald’s ad. I actually did end up trying this sandwich once after I saw these ads but it was only because I was at Burger King and didn’t know what else to get. I guess you could say that because I remember that commercial over millions of other ones that I’ve seen in my life, it was memorable.
After writing the first part of this blog I typed in Tender Crisp Bacon in You Tube and there were 24 videos of the commercial that I was just talking about. There were just under 50,000 views for the video. I definitely think this commercial was memorable and persuasive if so many people have watched the video and people have commented on it within the last week after it stopped airing years ago.
Here’s a link to the video to watch it yourself: http://www.youtube.com/watch?v=cffi7vkQZcI